Cases

From Insight to Impact

Every case starts with a business ready for its next move. Here is what we found, what we changed and what became possible.

Client Engagement

NEET Nigeria

NEET Nigeria Limited · Office technology and communication systems · Lagos · 2026

A brand and website built to match the global names behind it.

At a glance

  • Sales & Marketing
  • IT Solutions

Challenge

NEET Nigeria is the authorised representative for Ricoh, Alcatel-Lucent and Panasonic, supplying print and document solutions, communication systems, interactive whiteboards and air conditioning to organisations across Lagos and Abuja. Its brand and website no longer reflected the scale of the business or the world-class brands it represents.

Insight

A business that represents global brands needs a brand and website that look and work the part. For most buyers, the website is the first sales meeting.

Move

  1. Discover

    Reviewed the full scope of NEET's operations, its existing website, customer segments and competitors.

  2. Architect

    Restructured the website around NEET's full range of solutions and the organisations it serves.

  3. Build

    Redesigned the brand and website, wrote new copy, and set up SEO and ads to bring the right buyers in.

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Next case

Built by BaseConnectPre-launch

Capable Intelligence

Capable Intelligence · Operations and customer management for micro and small businesses · Pre-launch

Replacing the notebook that runs the small business.

At a glance

  • Customer Experience
  • Digital Transformation
  • IT Solutions

Challenge

Most micro and small businesses run their day-to-day operations by hand. Inventory lives in a notebook. Sales are logged on paper. Invoices are written one by one, payments are tracked from memory and the accounts are pieced together at the end of the month. Customer relationships sit scattered across social media chats.

There is no clear record of what is in stock, who bought, what they owe or when they last came back. Repeat customers quietly slip away, and nobody notices until sales drop.

Insight

The real competitor wasn't another software product. It was the notebook. To win, Capable had to be faster and simpler than writing it down.

Move

  1. Discover

    Interviewed over 20 micro and small business owners to see how operations and customer information are actually handled day to day.

  2. Strategize

    Focused on short-cycle, repeat-purchase businesses, where keeping a customer matters most.

  3. Architect

    Designed one system for inventory, sales, invoicing, payments, accounting and customer relationships, with three-tap capture, deposits and payment plans.

  4. Build

    Shaped the launch around installation, onboarding and training, with distribution both offline and online.

What businesses gain with Capable

  • Every sale, payment and customer recorded in seconds
  • A live view of stock, revenue and who owes what
  • Invoices and payment tracking without the paperwork
  • Accounts that stay up to date instead of piling up at month end
  • Customers who come back, because follow-up finally happens

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